UX Designer
Jolin Cheng

Hi! I'm Jolin Cheng. Coming from a journalism background, I've developed skills in effective communication, analytical thinking, quantitative analysis, and digital marketing. My recent experience as a UX researcher in a consulting company sparked my interest in UX design. I love communicating with people from diverse backgrounds and using different methodologies to evaluate hypotheses and define solutions.

UX Research (interviews, surveys, focus groups, workshops)
Adobe Suite (Illustrator/Photoshop/Premiere Pro)
Data analysis (Python, Microsoft Power BI, Excel advanced functions and VBA programming)
Wireframing/Prototyping
Communication/Presentation
More about Jolin
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It was a windy October in Boston. I was a journalism university student at my junior year, carrying a hand-held mic and a lavalier mic in my backpack, with a large camera around my neck. I wandered amidst the sea of lunchtime customers – the two hours of the day when food trucks were open, looking for an opportunity to shoot inside a food truck. I began with an intimidating line, "Hi! I'm a journalism student," followed up with another, "I would like to learn about (not buy)..." After waiting alongside the long line of customers, I was granted access into the truck! I squeezed into the tiny space, navigated around pans and order tickets, carefully balanced my equipment, and chatted with the busy staff, all while trying not to risk a fried camera.

Through multiple attempts to "get into the truck," my fascination with the storytelling process endured. Yet, beyond reporting, I yearned not only to explain what working in a food truck was like but also to answer "how to make a food truck work" for the owners, the customers, and the streets they parked on. I want to become a storyteller who solves problems and creates solutions.

This led me to my first experience as a UX researcher and passion for UX design. The skillsets indeed overlap, and the journey never truly ends – an ongoing exploration of methodologies, UX and product thinking, data analytics, design tools, design theories, communication skills, and more. So here I am, waiting for another opportunity to get into the truck, this time in New York.

Projects

Child-friendly Residential Buildings

Client: A Chinese property development company
UX RESEARCH

Tennis Website

Client: LoveSetMatch tennis nonprofit organization
WEB DESIGN

Moment App

A personal passion project
UI DESIGN
University Student App
Task management app  
UI DESIGN

My experience

Coming from a journalism background, I've developed skills in interviews, effective communication, and analytical thinking. My recent experience as a UX researcher in a consulting company sparked my interest in UX design. I love communicating with people from diverse backgrounds, using qualitative and quantitative methodologies to evaluate ideas and define solutions.

UX Design
UX Research
Interviewing
Presentation
Data Analysis
Survey Design
UX Design
UX Research
Interviews
Branding
Qualitative Research
Quantitative Research
YUEi
China
UX Researcher
Sino TV
New York
News Editor
CURATED
Remote
Content Editor
Intern
WERS radio station
Boston
Reporter and Producer
YUEi
China
UX Researcher
Sino TV
New York
News Editor
CURATED
Remote
Content Editor(Intern)
WERS radio station
Boston
Reporter and Producer

Let's chat!

Let's talk about career, design, self-growth, projects, new ideas, and more.

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