UX research project

Child-Friendly residential building design

A collection of photos about child-friendly residential area

Overview

A real estate development company wanted to establish a design guideline for child-friendly residential buildings as a reference for future real estate development ventures.

Client: Real estate development company
Timeline: 08/25/21-10/29/21
Current stage: Completed

Role - UX researcher

I joined midway through the process.

  • Extract insights from quantitative and qualitative research
  • Design and observe workshops
  • Write the research report and deliver research insights to stakeholders

The team:

  • 2 UX researchers
  • 1 product manager
  • 1 head manager

Clients involved:

  • Marketing team
  • In-hoes designers
  • Project manager

Process

The key stages of conducting the child-friendly building design project. The stages includes: meeting with stakeholders, research, ideation, report output.
Solution Proposal

A Child-friendly residential building that embraces strong bonds by fostering both parent-child and peer relationships.

The Moment App stands out by emphasizing detailed and dedicated input. It's more competitive than other apps with similar intentions, as it offers additional inspiration and tools to keep users engaged and help them create more comprehensive descriptions. Moreover, it strikes a balance by implementing appropriate restrictions that guide users toward its purpose without compromising convenience or flexibility - a problem frequently raised by target users.

Social connections among children have consistently emerged as a key theme throughout the research. In terms of parenthood, although data did not explicitly show parents' desire to participate in their children's play, they often express the sentiment that the laborious yet precious time spent with their children is irreplaceable. I have concluded that although parents may not explicitly express the need to play with their children, constraints such as limited space, feeling out of place among other children, and the design of small facilities may hinder their potential engagement.

Research

Primary research

I joined the team midway through the project when 90% of the research had already been completed. I familiarized myself with the concept by delving into the global and Chinese context of creating a child-friendly community and understanding the political landscape surrounding its implementation.

Study cases and guidelines around the globe to learn from international standards

  • UNICEF-led guidelines, research, assessments, and case studies

Explore local child-friendly city policies to uncover existing issues under China's reality

  • China's prospects and pilot programs on child-friendly communities

Co-op workshop

I designed an upcoming co-design workshop to warp up the research stage. The workshop serves to gain a deeper understanding of children’s perspectives, as well as to help clients and designers recognize their biases and assumptions when children share their insights. Children's activities include:

A painting of playground games by a child
Draw favorite play areas or activities in order to understand what they value when it comes to having fun
Two girls putting labels on a large community board in a workshop
Navigate different spots in a large “residential community” board in order to understand their habits and expectations when exploring the playing areas
Disney princess Elsa, Sun Wukong from Journey to the West, and Peppa Pig
Share favorite cartoon IPs in order to understand what they see as entertaining and captivating
A co-design workshop about child friendly residential building
Critique designers’ on-site prototypes to help designers realize potential blind spots and personal perceptions when designing for children

Insights

Key themes: from basic needs to psychological needs

I look into interconnected concerns to uncover the underlying factors driving each pain point to uncover themes and patterns.

Demographics

Participants: families with children who live in apartments equipped with public outdoor areas.
Key quotas: adults' age range, children's age range, family types, parent types

Age
Below 30
30-35
35+
Role
Mother
Father
Grandparents
Locations where concerns arise in the context of a residential building
A collection of labels about locations
Quotes from parents

I used inductive and deductive coding to extract key concerns from interviews.

"The green space is just so dense, it's like a jungle. Once kids step foot in there, it's difficult to keep track of them."

"The facilities are swarming with children, just way too many of them. It's noisy and starting to feel really unsafe."

"No one uses the seating area. It's made of wood. When it rains, it just gets all messed up. It's pointless to have it here."

...

Output: From main pain points to themes
The graph shows 10 primary existing problems, which are summarized into 7 focus areas of the research. These focus areas are safety, comfort, nature, science, parenthood, friendship, and fun.

Age-specific needs: mental & physical health

From experts' interviews, younger and older children require different abilities and skills to develop mental and physical health.

Parents' priorities: Safety, Education, Social Interactions

I used SPSS and analyzed data with crosstabs to learn about parents' preferences in general and differences across parents' generation, family type, and between younger and older children.

  • Parents' focus on playground design hints on their interests in its safety issues and social benefits. They are more concerned with the sharp edges, corners and surfacing of playground facilities(59%), compared to the facilities' texture and materials(38%),  or its regular renovation(28%). This is an indicator that parents might worry about the close contact between children or between children and equipments, as they often run and come into contact with one another while playing. Despite the concerns, parents generally have a positive outlook on children's interactions, given that they prioritize children's social skills (51%), and view large open green spaces(75%) as more captivating than complex or creative facilities designed for self-exploration and fun, such as interactive tree areas(23%), or small trees that are friendly for climbing(25%).  This suggests that we can build on the design metaphors of "carefree" and "social interaction" while ensuring safety.
  • Parents prioritize safety issues.
  • Parents are more conservative about the creative design of public space and care more about the educational aspect, as they prefer nature design that encourages children to acquire knowledge, such as nature space that helps children tell the differences between plants(60%), grow plants(41%), or learn about the ecosystem(37%). Again, they are less inclined towards the elements of adventure and fun, as they show less interest in nature design that increases the sense of adventure (18%), or makes biking more exciting (27%).
  • Parents are conservative about the creative design of public space and care more about the educational aspect that encourages children to acquire knowledge.
  • In terms of sports, parents favor sports that align with the primary school standardized curriculum, or those requiring limited space and small teams.
  • While parents accompany their children for safety reasons, they exhibit diverse approaches to accompanying them, and they don't have to participate in the same activities. Their preferences vary across engaging in light exercise while accompanying their children (28%), joining their children (25%), and keeping an eye on their children at all times (21%). However, their need to communicate with other parents or work on personal tasks remains relatively low. This suggests the need to prioritize parents' comfort and experience when their children are playing, and the emphasis on children's interactions with their peers, followed by parental involvement. This approach aligns with the preferences of both children and parents regarding accompaniment.
  • While parents accompany their children, there is an emphasis on parents' comfort and experience, children's interactions with their peers, followed by parental involvement.

Challenges

1. Reconciling parents' and children's needs

Parents' perspectives
Children's perspectives
Parents prioritize safety issues and are mindful of potential risks during play
Children are inherently curious to explore and take adventures
Appropriate level of risk to meet children's needs without alarming parents
Outdoor areas should be safe and teach children something new.
Outdoor areas should be challenging and interesting.
Children have their definition of what constitutes fun.
Parents value the precious moments with children but also recognize the social benefits of peer interaction
Children love to spend time with peers rather than parents
A proper balance between parental involvement and children's interactions amongst themselves

2. Identifying prioritized values and the best design approaches

I need to prioritize some values as the selling points, so that our system can differentiate itself among others.

Focus areas of the child-friendly building research.

Approach

I linked the areas of concern to the desired abilities that parents prioritize for their children to see where their interests lie.
Abilities that parents care most about their children
I navigate through children's needs to seek design solutions that align with their expectations.
A photo of a large residential area cardboard decorated by children and a painting of playground games
"My parents can chill while I dance and paint. They can just sit on the bench and relax, check their phones. I made a cool pond for my mom, so she can watch the fish while waiting. It's way more fun  and saves her data too!" —workshop participant
I used a "Selling Points X Importance Level" diagram to define must-have functions and selling points.
A competitive audit diagram with Competitors' selling points as the y-axis and importance level as the x-axis
Output: design focus and detailed guidelines under each value
The graph is a section of a spreadsheet that contains a "dimension" column and a "specific design solutions" column. In the example, the researcher elaborates on the "exercises" and "games" dimensions to detail design solutions in bullet points. Some examples of the solution under the "exercises" dimension include "dual-purpose paths", "multi-functional exercise court", and "path designed for parents to teach children ride a bike". The dimensions with their corresponding solutions are concluded into a brief solution idea. For the "exercises" dimension, the conclusion is a "multi-task sport court for both adults and children". For the "games" dimension, the conclusion is "play areas for both adults and children".
(Example: under the value of "parenthood")

The Proposed child-friendly residential building

A Child-friendly residential building that embraces strong bonds by fostering both parent-child and peer relationships.

The graph lists the key components of each focus area of child-friendly building. It compares how the client and the competitors target the focus areas. The goal is to demonstrate that the client is able to differentiate from its competitors and why the researcher choose to target "friendship" and "parenthood" as the selling points. 
In the graph, the x-axis represents the values of a child-friendly building, which consists of "friendship", "parenthood", "safety", "comfort", "nature", "fun", and "science". Under each value, the graph further lists the key design solutions to promote the value, such as "sports area for team competition" under the value of "friendship", and "community social area" under the value of "parenthood". The y-axis represents "memory points", which refers to how the client manages to differentiate itself by comparing its performance and competitors' performance. Two lines shows how the level of memory points changes for each value, with one representing client's performance and the other the competitors' performance. Since the competitors' child-friendly buildings focus more on the values of safety, comfort, and nature. The client's performance will find new opportunities in the overlapping areas and highlight the values of friendship and parenthood as selling points to differentiate itself.

Impact

The proposed system will be referenced by the client in areas of landscape, playground, community design, and property management. The photos below showcase the client's demo of the future implementation, featuring nature spaces for all generations, an inclusive running path for people of all ages, entertainment facilities catering to children aged 0-12, and a campaign message focused on fostering a community that cares for and grows with its residents.

A design of a playground in a child-friendly building.Interior design of a public area for children to hangout in a child-friendly building.A model of a child-friendly building.
(Important information has been removed to protect the client's privacy.)

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